Portfolio Work

> In-store display commercial explainer video

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In-store display commercial explainer video

The Brief:

Create an integrated campaign to help market the Omello brand.

The Problem:

Omello is entering into a large market with low consumer awareness and needs to get consumers to understand the brands core values of authenticity and love in a creative way.

My Solution:

I created a promotional video of a display that can be utilized in coffee shops to grap peoples attention, get them interested in the brand as well as their values and encourage sales.It is important to note this is one aspect of the executions that my group which had business students and graphic design students made. I created the video and my group members helped with the voiceover and footage of them taking selfies.

My Learnings:

This project helped me practice work remotely with other people with varying skills and think more deeply about creative concepts.